About Us

Food has an important role to play in the Welsh economy, accounting for the equivalent of 55,000 full time jobs in production and processing alone.

The Food and Market Development Division works with partners throughout the industry to build on this strength and to add value to Welsh food at every point in the supply chain.

Our team seeks to achieve this goal through a series of targeted programmes designed to develop stronger links within this chain and to ensure that Welsh food meets the needs of the market at home and abroad.

The Trade Development Programme works with Welsh food and drink manufacturing and processing businesses, offering a range of support to help them achieve business growth in the Welsh, UK and International marketplace.

Support Programmes include:-

- Opportunities to exhibit under the 'Wales the True Taste' brand at trade shows [PDF 301KB]

- Supplier Development programmes to help businesses become more competitive and improve their sales and marketing skills
- Meet the Buyer type introduction events
- In Wales and overseas specialist export marketing advice [PDF 97KB] 
- Food Festivals, Farmers Markets and consumer initiatives raising the profile of the Welsh food brand and creating opportunities for farmers and food and drink producers to meet their customers, and for consumers to try and buy locally produced products.

The True Taste / Gwir Flas Food And Drink Awards, launched in 2002, are part of the commitment to developing the sector, and to building awareness of the Welsh food brand 'Wales the True Taste'.

To find out where you can buy Welsh products visit the 'Where to buy' section which comprises details of companies who produce and distribute Welsh food and drink.