The 2010 Wales the True Taste Food and Drink Awards will be held in Pembrokeshire at the Withybush Showground in Haverfordwest on Thursday 11 November.

This year will see 15 award categories which aim to cater for all areas of the food and drink production, retail and hospitality sectors.

For more information look at the website www.truetaste.tv. Our hotline number for information is: 0800 085 3663.

The closing date for entries was June 11th 2010.

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Wales the True Taste Food & Drink Awards, managed by the Welsh Assembly Government, have become widely recognised by the food and drink industry and consumers alike as providing evidence of good quality produce.

The awards programme is the ‘Oscars’ of the Welsh food and drink industry and is talked about at industry events on a national platform.  It has helped to establish the credibility of a Welsh food brand within the retail sector and consumers generally.

For many companies in Wales participating in the True Taste Awards, and winning awards, has delivered real business benefits in increased profile and in some cases increased sales.

Whilst the market for regional and local food at national and international levels is growing, the economic climate is more challenging. Food producers and those working within the industry will need to establish a point of difference and the accreditation and acclaim that comes with success in major food awards will help provide this.

To pass the True Taste test and win an award it takes a truly excellent product or service. Entries undergo a rigorous testing process where every aspect of the product or service is scrutinised by expert judges, who ensure that only the best are worthy of this prestigious accolade.

Awards range from Gold to Silver and Bronze, and if you achieve any of these you will be able to use the True Taste brand as a sign of excellent quality on your products.