Welsh food and drink producers are preparing to travel to Spain for the latest date on the international food exhibition calendar – Alimentaria (March 22-26).
Held at the Fira de Barcelona, Alimentaria is one of the world’s leading events for the food and drink industry, and the largest food trade event in Spain.
Five Welsh companies will be exhibiting at the event assisted by International Business Wales on behalf of the Welsh Assembly Government’s Food, Fisheries and Market Development Division.
Alimentaria is an important show for producers looking to expand on the world stage, with 4,000 leading food and beverage manufacturers and distributors expected to visit along with 150,000 buyers, and representatives from 155 countries.
Making its debut at Alimentaria will be North-Wales based Rhug Organic Farm. The company, which already exports to Asia and is looking to expand into the Spanish market, will be showing its meats and award-winning pies.
Made from prime, slow-cooked, tender cuts of meat encased in short crust, all butter pastry they are available in four mouth-watering flavours: Steak, Mushroom and Red Wine; Steak and Ale; Roasted Vegetable and Goats’ Cheese; and Chicken and Mushroom. Rhug sells organic home-reared beef, pork and lamb, along with organic poultry and game on its estate in Corwen, North Wales, nationwide to farm shops, delis and restaurants.
Already experienced exporters to Spain and the Canary Islands, award-winning bakers, Lewis Pies Ltd, are looking to meet existing and new customers at Alimentaria. The family-run company will be showing its core lines of pies and pasties as well as launching three new products, which will also be available in the UK. Aimed specifically at the Spanish market, Lewis’ new Chicken & Chorizo Sausage Slice will be unveiled along with the new Brunchie (Cheese, Bean & Sausage Slice) and its Cumberland Seasoned Sausage Roll.
Real Crisps which recently re-launched the brand with bright and contemporary new packaging, as well as new flavours and pack sizes; is taking a wide range of its handcooked crisps to Alimentaria exhibition 2010. The company, which is owned by the Tayto group, started making genuine handcooked crisps at its South Wales manufacturing base in 1997.
Using the best potatoes and combining classic and innovative flavours, the company’s crisps and chips are available in 35g, 50g, and 150g packets. Flavours range from traditional favourites such as Sea Salt & Black Pepper and Sea Salt & Malt Vinegar, contemporary taste sensations including Ham & English Mustard, Roast Ox, Jalapeno Pepper, Strong Cheese & Onion Sweet Chilli and Sea Salt, Oriental Spice, Pepperoni, Sea Salt, Strong Cheese & Spring Onion and Sea Salt & Cider Vinegar in the Real Chip range.
Trioni Ltd, will be showing its range of Daioni organic flavoured milk drinks. Daioni organic flavoured milk drinks are available in strawberry, chocolate and banana flavours and come in two sizes, 125ml and 250ml. The Pembrokeshire company will also be showing its Daioni longlife semi-skimmed milk which is available in 125ml and 1 litre packs. Widely vailable across the UK, Daioni is exported to several countries including Greece, Malta, Cyprus and Australia. Holland, Spain, Poland, Singapore and will soon be avaialble in Hong Kong and France.
Hybu Cig Cymru - Meat Promotion Wales will be accompanied by Welsh meat exporters when it promotes high quality Welsh Lamb and Welsh Beef at Alimentaria. HCC sees Spain as an important market for Welsh produce, and HCC's aim at the show will be to create new trading opportunities, generating improved returns for producers and processors back home in Wales. HCC has been successful in helping to supply Welsh Lamb and Welsh Beef to shops, restaurants and hotels in the region, and the trade stand will showcase the virtues of our produce to chefs and buyers.
Tasting sessions, conducted by Howel Food Consultancy, will take place on the Welsh stand, featuring products from companies exhibiting at Alimentaria along with a number of other True Taste Award winners including Abergavenny Fine Foods, Halen Môn, Ty Nant, The Hurns Brewing Company, Llanllyr, and the Welsh Whisky Company.
For more information on Alimentaria, please contact the Welsh Assembly Government’s Food Promotion PR Manager Esther Eckley on 03000 622174 or esther.eckley@cymru.gsi.gov.uk
NOTES TO EDITORS
For more information about Welsh food and drink log on to: www.walesthetruetaste.co.uk
For more details about companies exhibiting at Alimentaria please contact:
Rhug Organic Farm Ltd
Rhug Estate Office
Corwen
Denbighshire
LL21 0EH
Contact: Philip Hughes
Tel: 01490 413000 ext 224
Email: philiphughes@rhug.co.uk
Website: www.rhug.co.uk
Lewis Pies Limited
Units 3-6 Abergelly Road
Swansea West Business Park
Fforestfach
Swansea
SA5 4DY
Contact: David Phillips
Tel: 01792 579908
Email:
Website: www.lewispies.co.uk
Trioni Ltd
Ffosyficer
Abercych
Boncath
Pembs
SA37 OEU
Contact: Abby Solomon
Tel: 01239 682791 / 07967 581492
Email: abby@trioni.com
Web: www.trioni.com
Hybu Cig Cymru / Meat Promotion Wales
Tŷ Rheidol
Parc Merlin
Aberystwyth
Ceredigion
SY23 3FF
Contact: Alan Morris
Tel: 01970 625050
Email: amorris@hccmpw.org.uk
Website: www.hccmpw.org.uk
Sheila Coleman
Partner
Coleman Roberts Communications
01792 410994 / 07968 357474
www.colemanroberts.co.uk