Bryn who is Chef Patron of Odette’s restaurant in London’s Primrose Hill, is a firm advocate of home grown produce using as much Welsh ingredients as possible at his restaurant.
He said, “I am delighted to endorse the True Taste Awards as I am a great believer in using British produce, and particular produce from my native Wales, wherever possible. I already use many True Taste Award winning products in my restaurant and I am proud to shout about good quality local Welsh ingredients.”
Previous winners have been drawn from across Wales and all sectors of the food and drink industry from single producers to co-operatives, small and medium enterprises and large household names. Restaurants and retailers, farmers markets and local authorities, have all had their achievements highlighted by the awards.
Said Rural Affairs Minister, Elin Jones, “Year on year the True Taste Awards have grown in popularity and stature. The awards have succeeded in emphasising Wales as a producer of high quality and innovative produce and are recognised by consumers and the food and drink industry as a sign of excellence.
“I am sure the 2009/10 True Taste awards will build upon the success of previous years and I hope Wales’ food and drink producers will take the opportunity to enter. By so doing they will give their products - and Wales as a whole - the culinary platform they deserve.”
NEW CATEGORY
This year there are 18 award categories catering for all areas of food and drink production, retail and hospitality sectors as well as a new Export Achievement Category.
WEB CHANNEL
Entering and keeping in touch with developments in the competition is now even easier with the launch of Truetaste.tv, a website dedicated to the awards which goes lives today (May 1st).
Truetaste.tv offers information on this year's awards and categories, profiles of all of last year's winners, and gives links to various food festivals, events, markets and restaurants.
It also has a section offering advice and support to past winners so that they can benefit further from winning an award, and an area catering for the media.
What’s more not only can you read about some of the winners, but watch them too in a new dedicated web-channel featuring various food events and farmers markets around Wales.
Over the coming week a series or regional events will take place for stakeholders and past winners, starting* today (May 1st) in Abergavenny where they will have the opportunity to learn more about this year’s awards, view the web channel and hear interviews with Rural Affairs Minister Elin Jones and Bryn Williams.
NEW LOCATION
The climax of the competition is the awards ceremony, which for the first time is being held in Abergavenny. The town’s historic Market Hall will be the venue for the ceremony on November 19th.
For more information about the Wales the True Taste Awards or how to enter please log on to:
www.truetaste.tv / www.gwirflas.tv (external sites)
Contact:
Sheila Coleman 01792 410994 / 07968 357474 sheila@colemanroberts.co.uk
Leigh Roberts 01656 788336 / 07739 511466 leigh@colemanroberts.co.uk
Article published on: 1 May 2009